Platt said the song’s creation was prompted by being laid off from his job at a pet store. All of the business stuff, it’s very hard to grasp.” “It’s unbelievable, borderline incomprehensible.
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“It’s definitely a bit of a hurricane,” Platt said over the phone from Calgary, shortly before the April release of his debut EP, “Hellscape Suburbia.” Naturally, record companies came a-running and suddenly ElyOtto was the subject of a seven-label bidding war that ended with RCA giving him a small fortune for the rights to release and record his present and future music. To put it in perspective, it was TikTok’s top song of 2021 - outgunning the popularity of more established Canuck artists like Justin Bieber’s “Peaches,” Drake, Future and Young Thug’s “Way 2 Sexy” and Mother Mother’s “Burning Pile.” The restless, hectic anthem for impoverished and disenfranchised souls with its timely and psychoanalytical F-bomb-peppered take on despair, escapism and wrestling with the demons in one’s head, is delivered over a frenzied cascade of beats, a captivating synth-driven melody and a helium-pitched falsetto.
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“Sugarcrash!” spawned 6.8 million video creations on TikTok. The moment the now-18-year-old Calgary high school student born Elliott Ferrous-Martin Platt uploaded his hyperpop anthem “Sugarcrash!” to SoundCloud and TikTok last August, the tune caught fire, went viral and changed Platt’s life forever. You’ve heard of overnight success? ElyOtto’s ascent to stardom took little more than 80 seconds.